ARMANI | Showcase Gritus Vending Machine

Drive Product Awareness

New product launches
Drive consumers to shelf and aisle in-store
Educate consumers about products

Rewarding shoppers in the moment

Use rewards to create awareness and drive intent in a brand-aligned way along the entire path to purchase.

CAMPAIGN GOALS

Armani Beauty partnered with Gritus for the seasonal product launch to build awareness by engaging shoppers interactively.

GRITUS SOLUTION

Gritus Vending Machine was placed at the pop up store for souvenir redemption purpose. Instead of the traditional way of having beauty advisors to hand out souvenirs, the Vending Machine was programmed to interact with shoppers before the redemption. This way even if all beauty advisors were engaged, shoppers could still be entertained.

18 Times More Efficient Than Online

Our Cost per click is at HKD 0.72 average comparing to market average at HKD 2.4, which is 3.3x more efficient at acquiring traffic. In the meantime we are converting traffic so much better than online. 19.0% of valid clicks will convert to purchase compared to the market rate at 3.28%