Samsung | Showcase Gritus Vending Machine

Drive Product Awareness

Drive App Install
Educate consumers about products

Rewarding shoppers in the moment

Use rewards to create awareness and drive intent in a brand-aligned way along the entire path to purchase.

CAMPAIGN GOALS

Samsung Pay partnered with Gritus to build awareness and drive higher usage of Smart Octopus.

GRITUS SOLUTION

Gritus Vending Machine was an installation for Samsung Pay to attract and engage customers. Small souvenirs for redemption were rewarded to customers who tried out Samsung Pay by interacting with the Vending Machines.

18 Times More Efficient Than Online

Our Cost per click is at HKD 0.72 average comparing to market average at HKD 2.4, which is 3.3x more efficient at acquiring traffic. In the meantime we are converting traffic so much better than online. 19.0% of valid clicks will convert to purchase compared to the market rate at 3.28%