WHIRLPOOL | Showcase Gritus Vending Machine

Drive Product Awareness

New product launches
Educate consumers about products
Drive category consumption
Shift share from competitors

Rewarding shoppers in the moment

Use rewards to create awareness and drive intent in a brand-aligned way along the entire path to purchase.

CAMPAIGN GOALS

Whirlpool launched a new washing machine series, FreshCare+. They partnered with Gritus Vending Machine to reach and engage customers to build awareness and drive sales.

GRITUS SOLUTION

Gritus seamlessly integrated both online and offline channels to introduce FreshCare+ series, raise awareness as well as drive traffic and sales via a lucky draw campaign.

Gritus Vending Machines were packaged with a look of the new washing machines. Thus catching the eyes of shoppers. Shoppers were invited to join a lucky draw to win personal care prizes - ranging from small towel, air freshener to the new washing machine - by visiting the promotional site. A SMS with the code was then sent to shoppers to enter at designated Gritus Vending Machine in stores. Hence more traffic was driven.

18 Times More Efficient Than Online

Our Cost per click is at HKD 0.72 average comparing to market average at HKD 2.4, which is 3.3x more efficient at acquiring traffic. In the meantime we are converting traffic so much better than online. 19.0% of valid clicks will convert to purchase compared to the market rate at 3.28%